Maybe sunshine and warmth are overrated: When temperatures drop, so do prices. And when business is slow for vendors and venues, you may be able to cut a deal.
By SmartMoney
The promise of warm weather, blossoming flowers and robust attendance makes summer the peak season for weddings. But there are different perks for couples who marry in the winter -- namely huge savings.
Peak wedding season falls between May and October in most of the U.S., says Richard Markel, the president of the Association for Wedding Professionals International. During that time, most wedding vendors -- including caterers, photographers and limousine companies -- charge the most because their services are in demand. But in the winter, business comes to a standstill, especially in the northern regions hit with particularly harsh weather, and engaged couples have more room to negotiate for lower prices.
During the winter, the number of weddings throughout the country declines by 40% to 50% below that of peak season, Markel says. And of the roughly 2.2 million weddings that take place in the U.S. each year, only 5% occur in January, he says. That winter dip in demand means that couples marrying during the cooler months compete with fewer weddings for vendors.
Couples who are considering a January, February or March wedding still have time to book vendors, Markel says. "Couples have a major opportunity because the number of weddings that occurred in 2009 has been down by about 5%, and bookings for early 2010 are down as well," he says.
(December weddings aren't as cheap because banquet facilities give priority to recurring customers: conventions and companies planning holiday parties.)
Here are the four types of wedding vendors with whom you'll see some of the biggest winter savings.
Banquet facilities
The largest wedding-related expense is the banquet reception, which can cost more than $10,000, depending on the number of guests, location and menu, Markel says.
Typically, banquet facilities charge a fixed price per person. But between January and March, the total cost often drops between 20% and 50%, Markel says. (The savings will be lower in states that have warm weather throughout the year, like parts of Florida and California.)
Couples who get married in the Meeting House Grand Ballroom, a banquet facility in Plymouth, Mich., will see big price differences. For weddings between January and March, couples will pay Friday prices for a Saturday wedding, says Randy Lorenz, the owner and general manager. For a party of 200 adults, that's a discount of $2,000; the banquet facility also waives its $300 ceremony fee.
However, not all wedding venues are cheaper during the winter than during the spring, summer or fall. Weddings at ski resorts are priciest in the winter, the venues' peak season, says Elise Enloe, the director of education for the Association of Bridal Consultants, a trade group.
Also, facilities that are popular with corporate holiday parties or conventions tend to be busiest during the winter, says LeLani Mandac, a senior catering manager at the Hilton Anaheim in California.
To save with a winter wedding at the Hilton Anaheim, couples will have to reserve the space no more than six months in advance, she says. Couples who choose an available weekend between conventions could receive an upgraded package at no extra cost, like a $70-per-person plated dinner (the facility's priciest package) at a cost of $65 per person, or an additional hour for their wedding celebration, which usually costs $250, for free.
In New York, winter is typically slow for caterers and other wedding vendors, says Andrea Correale, the president of Elegant Affairs, an off-premise catering and event-design company. As a result, couples marrying there have more room to negotiate meal prices during the cooler months. A caterer's price difference between a winter and summer wedding in New York is, on average, $50 per person, Correale says. Another option, of course, is to skip dinner. Lunch or brunch can save you 50%.
Flowers
Couples set on a particular color or type of flower should keep an open mind or prepare to drop a lot of cash.
The average cost of wedding flowers ranges from $2,000 to $3,000 in the U.S., says Baxter Phillip, the executive vice president at Phillip's Flowers & Gifts in Chicago. To save with a winter wedding, choose flowers that are in season, like irises, orchids, lilies and most roses, he says. Hydrangeas and peonies are the most expensive in January, and red and white roses are the priciest in the two weeks leading up to Valentine's Day and during the holiday season.
Also, find out where the flowers are coming from. Their starting point and shipping costs factor into the price. Seventy-five percent of wedding flowers (primarily roses) come from South America, whose summer season is our winter, Phillip says. Those flowers often are more affordable for winter weddings in the U.S. than, say, flowers imported from Holland, which shares our winter. Distance is also a factor.
Flowers that ship from South America to Florida will be cheaper than those shipped to California, says Angie Zimmerman, the owner of Heavenly Flowers & Events in El Dorado Hills, Calif.
Sticking to locally grown flowers that are in season is the least-expensive option.
For example, tulips are less expensive in California during the winter than they are in most of the rest of the U.S. because the state has many local tulip growers, Zimmerman says.
Photography and video
Fewer weddings mean fewer requests for photographers and videographers.
For weddings between December and March, Bill Louis, the owner of Stella View Studios in Union, N.J., says he discounts his custom photography packages, which start at $1,099, by 10% to 20%.
Jeff Sharpe, a co-owner of Sharpe Photographers in Roseville, Calif., where the starting price for photos is $2,200, says the company offers 10% to 25% discounts for weddings between January and March. During the same months, Eli Allen, the owner of Majestic Images in Philadelphia, who charges a starting price of $7,000 for photography and video combined, offers a 20% discount.
Transportation
Limos are at their most expensive during prom season and peak wedding season -- periods that winter weddings avoid. So expect to pay 10% to 20% less during the winter than you would in May or June, Markel says.
Santos Limousines in Avenel, N.J., lowers the price on its fleet of limos and luxury cars for most weekend weddings between the first Saturday after Thanksgiving and the end of March. For three and a half hours of use, a 2009 Rolls-Royce Phantom rented during the winter will cost a couple $1,000, down from its peak price of $1,200; a Chrysler 300 stretch limo will go for $400, down from a high of $475; and a Cadillac Escalade ESV Series will cost $825, down from as much as $925.
From Sundays through Thursdays during the winter, Reston Limousine, based in Washington, D.C., offers a fourth hour free on any vehicle rental at least three hours.
This article was reported by AnnaMaria Andriotis for SmartMoney.com.
